Welcome Donna MacMullin

Big news at The Fractional CMO: I'm proud to officially welcome Donna MacMullin as Senior Associate, Brand & Creative Strategy. Watch Video: https://youtu.be/NDxX-wvSxmg?si=keNCgUJ_aDaWxki2

Donna and I have been friends and collaborators for over a decade, and I've consistently been impressed by her ability to combine strategic rigour with compelling storytelling and creative excellence. With more than 25 years of multi-sector experience, she brings deep expertise in brand development, narrative strategy, and campaign execution—capabilities that strengthen our ability to deliver integrated marketing leadership to our clients.

Together, we're partnering with mission-driven organizations to provide flexible, senior-level strategic and creative guidance that drives clarity, alignment, and measurable growth.

We've also updated our website to reflect our expanded team and capabilities. Visit thefractionalcmo.ca to learn more about how we work and the results we deliver.

If your organization is facing a growth inflection point, navigating a brand evolution, or building marketing capability, let's talk. We're now considering new engagements for Q2 and beyond.

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